Global Pet Expo, the pet industry’s “superbowl of pet trade shows” was a particularly exciting show for Dog is Good. The energy level was super high throughout the three day event as people came to see new product launches and thousands of vendors. BOLO was a huge hit as well, attracting numerous people eager to get their “puppy fix”.
There are three things that I always look forward to when representing Dog is Good at these events. First, I love the opportunity to visit with friends we have made in the industry. I am always amazed at the positive energy and mutual support between others who exhibit at the show.
We were thrilled to be positioned right next to our friends, and supporters of The BOLO Project, Chief Furry Officer (CFO). Last fall, CFO co-owner Terri Garcia kindly donated her services to produce a beautiful and special sterling silver pendant– “A dog can change the way you see the world” to benefit Leader Dogs for the Blind.
Lorien Clemens, of PetHub, was a fabulous addition to our Dog is Good booth as she promoted the new Dog is Good digital ID tags powered by Pethub. Her enthusiasm gained us a spot on the Today Show.
Second, I love the chance to connect with all of the stores who have introduced the Dog is Good brand to their customers. It is wonderful to put a face to a name, engage in a more personal conversation, and hear about the successes they are having with the product line in their stores. We have built some wonderful relationships that we truly do cherish.
Third, I absolutely get a kick from the reactions out of people discovering Dog is Good for the first time. It is quite humbling and validating to see their responses and to listen to their comments as they laugh or even cry at the various sentiments in our varied product line.
It was also a real treat to have BOLO with us during the show. It was interesting to see how much she had matured since her last tradeshow back in January. She behaved marvelously.
Doing these trade shows is a lot of work and, honestly, very exhausting. However, we always land back in CA rejuvenated, full of new ideas and more excited.
